Sunday, 25 September 2011
Campaign Brief
JayGrey launches 'Breathe Happy' campaign for P&G's Ambi Pur using scent experiments
P&G's leading air-care brand, Ambi Pur, has launched its Breathe Happy campaign via agency JayGrey, Sydney, hoping to prove to real people in Australia that Ambi Pur freshness can transform the air. The integrated campaign includes an above the line execution, a PR campaign, social media engagement and an experiential event which demonstrate Ambi Pur's odour elimination technology and freshness capabilities in extreme odour experiments.
VIEW THE SPOT
P&G has conducted extensive research showing that consumers are strongly influenced by smell. A recent nationwide Scentsus* commissioned by Ambi Pur found that scent is the first thing most Australians notice when they visit someone's home. Ambi Pur's Breathe Happy campaign uncovers real people's reactions to extreme odour scenarios and aims to open consumers' eyes to the air transformation that Ambi Pur provides, even in the smelliest of places.Says Alicia Gorken, P&G External Relations Manager: "At P&G, innovation is driven well beyond just our products; it's applied to all areas of the business from supply chain to people management to marketing. Our new Ambi Pur Breathe Happy campaign is just one example of leading innovation in the market from the company behind the unprecedented success of the Old Spice campaign."
Ambi Pur will begin a three day garbage truck experiential tour in Sydney starting this Wednesday 21 September, bringing to life the experiments represented in the TVC. Consumers will be blindfolded, sat in the front of a garbage truck (which has been sprayed with Ambi Pur Air Effects) and asked to describe what they can smell. Little do they know that they are surrounded by a 3-day old fish, smelly cheese or dirty laundry.
Consumers can go to facebook.com/ambipurANZ to watch the social experiments and will be invited to share their favourite scent memories to be in with a chance of winning a holiday to New Zealand.
Scents and Mood Go Hand in Hand According to Ambi Pur Scentsus
Press release by Auckland PR firm Impact PR: When it comes to feeling good, according to a new survey – nearly all Kiwis agree that scent affects their mood, which is why so many of us choose to fragrance our homes!
The Ambi Pur Scentsus investigated Kiwi attitudes towards smells with nine out of ten of all those surveyed saying that smells affect their mood, with females more likely to agree with this (94%) than males (87%).
The Scentsus is part of a nationwide initiative from Ambi Pur to help people Breathe Happy no matter what their surroundings. It coincided with the launch of a new television campaign which surprises the senses of real people in a series of extreme odour experiments and aims to prove to Kiwis that Ambi Pur really can transform the air!
Ambi Pur Air Effects boasts an innovative, Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in Kiwi households – something that almost all of the respondents (96%) say is important.
Only one per cent of females say a nice smelling home is not important, compared to six percent of Kiwi blokes. This would explain why more than three quarters (76%) of New Zealanders polled said they used air freshening products in their homes with more females doing so (80%) compared to males (72%).
But what do we actually like to smell? When it came to their favourite scent, more than a third of Kiwis (34%) preferred vanilla which was followed by spring flowers and lavender, both at a fifth of respondents, and citrus was preferred by 18%. Ambi Pur Air Effects celebrates what Kiwis love to smell, with fragrances such as Lavender Vanilla & Comfort, Spring & Renewal and Sweet Citrus & Zest – you’re spoilt for choice!
Psychologist Sara Chatwin says vanilla is a longstanding fragrance favourite which is popular with Kiwis due to its refreshing yet calming qualities.
“Research has often pointed out the linkages between the scent of vanilla and our early and positive memories of our mothers’ milk nurturing us,” Chatwin says.
“Scent can be a pick me up and can also be associated with things that were positives in our past. Sometimes people like a scent because it is associated with people, an event or an experience that brought us great joy.”
When it comes to New Zealanders enjoying a slower pace of life, most Kiwis aged 65 and over had a preference for lavender and spring flowers with 57% choosing those scents as their preferred fragrances.
Chatwin says the smell of flowers suggests a softness and wistfulness that might promote thoughtfulness and help to create a sense of tranquility that we all need in our busy lives.
“This fragrance is for those who just love to create a really chilled out environment,” she says.
Whether you want the sweet simplicity of Spring & Renewal, Linen & Sky or Meadows & Rain, or prefer to spice things up a bit with Sweet Citrus & Zest – with Air Effects there is a fragrance to suit you – and your home! Take comfort from Blossoms & Breeze or mix it up a little with Rocky Springs & Cool or the gentle, homely scent of Lavender Vanilla & Comfort.
Ambi-Pur Air Effects (RRP $6.99) is available from supermarkets and mass outlet stores in seven fragrances:
The Ambi Pur Scentsus investigated Kiwi attitudes towards smells with nine out of ten of all those surveyed saying that smells affect their mood, with females more likely to agree with this (94%) than males (87%).
The Scentsus is part of a nationwide initiative from Ambi Pur to help people Breathe Happy no matter what their surroundings. It coincided with the launch of a new television campaign which surprises the senses of real people in a series of extreme odour experiments and aims to prove to Kiwis that Ambi Pur really can transform the air!
Ambi Pur Air Effects boasts an innovative, Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in Kiwi households – something that almost all of the respondents (96%) say is important.
Only one per cent of females say a nice smelling home is not important, compared to six percent of Kiwi blokes. This would explain why more than three quarters (76%) of New Zealanders polled said they used air freshening products in their homes with more females doing so (80%) compared to males (72%).
But what do we actually like to smell? When it came to their favourite scent, more than a third of Kiwis (34%) preferred vanilla which was followed by spring flowers and lavender, both at a fifth of respondents, and citrus was preferred by 18%. Ambi Pur Air Effects celebrates what Kiwis love to smell, with fragrances such as Lavender Vanilla & Comfort, Spring & Renewal and Sweet Citrus & Zest – you’re spoilt for choice!
Psychologist Sara Chatwin says vanilla is a longstanding fragrance favourite which is popular with Kiwis due to its refreshing yet calming qualities.
“Research has often pointed out the linkages between the scent of vanilla and our early and positive memories of our mothers’ milk nurturing us,” Chatwin says.
“Scent can be a pick me up and can also be associated with things that were positives in our past. Sometimes people like a scent because it is associated with people, an event or an experience that brought us great joy.”
When it comes to New Zealanders enjoying a slower pace of life, most Kiwis aged 65 and over had a preference for lavender and spring flowers with 57% choosing those scents as their preferred fragrances.
Chatwin says the smell of flowers suggests a softness and wistfulness that might promote thoughtfulness and help to create a sense of tranquility that we all need in our busy lives.
“This fragrance is for those who just love to create a really chilled out environment,” she says.
Whether you want the sweet simplicity of Spring & Renewal, Linen & Sky or Meadows & Rain, or prefer to spice things up a bit with Sweet Citrus & Zest – with Air Effects there is a fragrance to suit you – and your home! Take comfort from Blossoms & Breeze or mix it up a little with Rocky Springs & Cool or the gentle, homely scent of Lavender Vanilla & Comfort.
Ambi-Pur Air Effects (RRP $6.99) is available from supermarkets and mass outlet stores in seven fragrances:
- Lavender Vanilla & Comfort
- Blossoms & Breeze
- Sweet Citrus & Zest
- Meadows & Rain
- Rocky Springs & Cool
- Spring & Renewal
- Linen & Sky
PR release
Settle Into Spring With Ambi Pur Air Effects
New Ambi Pur Air Effects Blossom & Breeze and Spring Renewal utilise patented technology to deliver beautifully fresh, clean, scents in your home, eliminating odours and allowing you to settle into spring with ease.
Providing a delightful spray experience both in packaging and delivery, Ambi Pur Air Effects Blossom & Breeze combines the sweetness of blossom with the crispness of a fresh spring breeze, creating a refreshing environment for you and your home.
Ambi Pur Air Effects Spring Renewal delivers the freshness and inspiration that comes with the new season – guaranteed to put a fragrant spring in your step!
Scent Therapist and Perfumer, Yves Dombrowsky, says these scents offer sophistication and a touch of novelty to everyday life.
“These Ambi Pur fragrances evoke memories of spring and the outdoors – feelings of renewal, curiosity and new discoveries. They bring our senses to life along with thoughts of happiness and better things to come.”
Ambi Pur Air Effects also boast an innovative, natural Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in your home. This breakthrough formulation means Air Effects works better and lasts longer than typical aerosol sprays, so your home stays refreshed and beautifully scented for an extended length of time.
Junji Hamano, Creative Perfumer at Procter & Gamble, says there is a growing trend to extend the design of homes with scent, as well as refresh the air.
Different scents allow you to add a personal touch to the home space, and with Ambi-Pur Air Effects, we can eliminate unpleasant odours while at the same time refresh our living spaces with a light, gentle fragrance, he says.
Ambi Pur Air Effects Blossom & Breeze and Spring Renewal (RRP $6.99) is available from supermarkets and mass outlet stores nationwide.
For more information visit www.ambipur.com.
Media Release 22 September 2011.
JUST FOUND!!! released today!
Ambipur today has released a product today playing on the mood effects of smell!!!! This product is for the home however!
Press release by Auckland PR firm Impact PR: When it comes to feeling good, according to a new survey – nearly all Kiwis agree that scent affects their mood, which is why so many of us choose to fragrance our homes!
The Ambi Pur Scentsus investigated Kiwi attitudes towards smells with nine out of ten of all those surveyed saying that smells affect their mood, with females more likely to agree with this (94%) than males (87%).
The Scentsus is part of a nationwide initiative from Ambi Pur to help people Breathe Happy no matter what their surroundings. It coincided with the launch of a new television campaign which surprises the senses of real people in a series of extreme odour experiments and aims to prove to Kiwis that Ambi Pur really can transform the air!
Ambi Pur Air Effects boasts an innovative, Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in Kiwi households – something that almost all of the respondents (96%) say is important.
Only one per cent of females say a nice smelling home is not important, compared to six percent of Kiwi blokes. This would explain why more than three quarters (76%) of New Zealanders polled said they used air freshening products in their homes with more females doing so (80%) compared to males (72%).
But what do we actually like to smell? When it came to their favourite scent, more than a third of Kiwis (34%) preferred vanilla which was followed by spring flowers and lavender, both at a fifth of respondents, and citrus was preferred by 18%. Ambi Pur Air Effects celebrates what Kiwis love to smell, with fragrances such as Lavender Vanilla & Comfort, Spring & Renewal and Sweet Citrus & Zest – you’re spoilt for choice!
Psychologist Sara Chatwin says vanilla is a longstanding fragrance favourite which is popular with Kiwis due to its refreshing yet calming qualities.
“Research has often pointed out the linkages between the scent of vanilla and our early and positive memories of our mothers’ milk nurturing us,” Chatwin says.
“Scent can be a pick me up and can also be associated with things that were positives in our past. Sometimes people like a scent because it is associated with people, an event or an experience that brought us great joy.”
When it comes to New Zealanders enjoying a slower pace of life, most Kiwis aged 65 and over had a preference for lavender and spring flowers with 57% choosing those scents as their preferred fragrances.
Chatwin says the smell of flowers suggests a softness and wistfulness that might promote thoughtfulness and help to create a sense of tranquility that we all need in our busy lives.
“This fragrance is for those who just love to create a really chilled out environment,” she says.
Whether you want the sweet simplicity of Spring & Renewal, Linen & Sky or Meadows & Rain, or prefer to spice things up a bit with Sweet Citrus & Zest – with Air Effects there is a fragrance to suit you – and your home! Take comfort from Blossoms & Breeze or mix it up a little with Rocky Springs & Cool or the gentle, homely scent of Lavender Vanilla & Comfort.
Ambi-Pur Air Effects (RRP $6.99) is available from supermarkets and mass outlet stores in seven fragrances:
Sep
25
Scents and Mood Go Hand in Hand According to Ambi Pur Scentsus
The Ambi Pur Scentsus investigated Kiwi attitudes towards smells with nine out of ten of all those surveyed saying that smells affect their mood, with females more likely to agree with this (94%) than males (87%).
The Scentsus is part of a nationwide initiative from Ambi Pur to help people Breathe Happy no matter what their surroundings. It coincided with the launch of a new television campaign which surprises the senses of real people in a series of extreme odour experiments and aims to prove to Kiwis that Ambi Pur really can transform the air!
Ambi Pur Air Effects boasts an innovative, Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in Kiwi households – something that almost all of the respondents (96%) say is important.
Only one per cent of females say a nice smelling home is not important, compared to six percent of Kiwi blokes. This would explain why more than three quarters (76%) of New Zealanders polled said they used air freshening products in their homes with more females doing so (80%) compared to males (72%).
But what do we actually like to smell? When it came to their favourite scent, more than a third of Kiwis (34%) preferred vanilla which was followed by spring flowers and lavender, both at a fifth of respondents, and citrus was preferred by 18%. Ambi Pur Air Effects celebrates what Kiwis love to smell, with fragrances such as Lavender Vanilla & Comfort, Spring & Renewal and Sweet Citrus & Zest – you’re spoilt for choice!
Psychologist Sara Chatwin says vanilla is a longstanding fragrance favourite which is popular with Kiwis due to its refreshing yet calming qualities.
“Research has often pointed out the linkages between the scent of vanilla and our early and positive memories of our mothers’ milk nurturing us,” Chatwin says.
“Scent can be a pick me up and can also be associated with things that were positives in our past. Sometimes people like a scent because it is associated with people, an event or an experience that brought us great joy.”
When it comes to New Zealanders enjoying a slower pace of life, most Kiwis aged 65 and over had a preference for lavender and spring flowers with 57% choosing those scents as their preferred fragrances.
Chatwin says the smell of flowers suggests a softness and wistfulness that might promote thoughtfulness and help to create a sense of tranquility that we all need in our busy lives.
“This fragrance is for those who just love to create a really chilled out environment,” she says.
Whether you want the sweet simplicity of Spring & Renewal, Linen & Sky or Meadows & Rain, or prefer to spice things up a bit with Sweet Citrus & Zest – with Air Effects there is a fragrance to suit you – and your home! Take comfort from Blossoms & Breeze or mix it up a little with Rocky Springs & Cool or the gentle, homely scent of Lavender Vanilla & Comfort.
Ambi-Pur Air Effects (RRP $6.99) is available from supermarkets and mass outlet stores in seven fragrances:
- Lavender Vanilla & Comfort
- Blossoms & Breeze
- Sweet Citrus & Zest
- Meadows & Rain
- Rocky Springs & Cool
- Spring & Renewal
- Linen & Sky
Found a website for pet peevs
It was interesting to see how many of the pet peevs were driving related!!!
People who drive using their cell phones and are oblivious to the traffic around them. If they are not wavering out of their lane, they are driving so slow compared to the traffic in front, that cars are forced to go around them in order to catch up.
Drivers who don't indicate properly. This really gets to me. Only last night I was going to pull out of a side road and there was a truck coming towards me but indicating that he was going to turn into my road. Good job I didn't pull out, because he just kept on driving straight and would have gone straight into me. Conversely I get mad at those drivers who feel it necessary to indicate when and only when they have already begun to turn. I'm sorry but what's the point of doing it then?
People Who Park Crooked. Oh yes - you know who you are... So you drive up to park, it's a busy day, few free spaces, and there is this car parked almost diagonally across 2 spaces. I feel like doing something nasty to his mirrors or putting nails under the tires... Gggrrrrhhh....
People Who Drive Without Their Lights On when it's raining heavily or foggy. Yes I know having your lights on doesn't help you see any better, but wouldn't you feel safer knowing that other drivers can at least see you? It's illegal in the UK to drive in bad weather without your lights on, but certainly many people in the USA, especially in South Florida don't seem to care. They must be some of the worst drivers I have seen anywhere.
People who drive using their cell phones and are oblivious to the traffic around them. If they are not wavering out of their lane, they are driving so slow compared to the traffic in front, that cars are forced to go around them in order to catch up.
Drivers who don't indicate properly. This really gets to me. Only last night I was going to pull out of a side road and there was a truck coming towards me but indicating that he was going to turn into my road. Good job I didn't pull out, because he just kept on driving straight and would have gone straight into me. Conversely I get mad at those drivers who feel it necessary to indicate when and only when they have already begun to turn. I'm sorry but what's the point of doing it then?
People Who Park Crooked. Oh yes - you know who you are... So you drive up to park, it's a busy day, few free spaces, and there is this car parked almost diagonally across 2 spaces. I feel like doing something nasty to his mirrors or putting nails under the tires... Gggrrrrhhh....
People Who Drive Without Their Lights On when it's raining heavily or foggy. Yes I know having your lights on doesn't help you see any better, but wouldn't you feel safer knowing that other drivers can at least see you? It's illegal in the UK to drive in bad weather without your lights on, but certainly many people in the USA, especially in South Florida don't seem to care. They must be some of the worst drivers I have seen anywhere.
People smoking when driving with kids in the car.
Really pisses me off!!!!!20 pointssomeone pulls out in front of me,then drives 30mph
Driving slow in rush hour traffic
Usually talking on the phone at the same time.People who drive with their blinker on and no intention of changing lanes.
You know...they just forget to turn it off. I want to shout at them, "How do you NOT hear the blinker clicking?"People who sit in their cars eating their lunch, then just fling all their trash out the window.
People who ride their bikes in the busy street when there is a sidewalk right there!
I just want to run them over!People who think they own the road
People who leave shopping carts in parking spaces
Drivers who come to a full stop before a right-hand turn!
Seriously, unless it is a VERY narrow turn, is tha more...0 pointsTV ad: Road Safety Trust: Distracted Brains
TV ad: Road Safety Trust: Distracted Brains
A campaign released by clemmenger BBDO against distracted driving.
Quite an interesting take, its really interesting to see a way less gory tactic being employed throughout road safety campaigns!! Its pretty exciting to see, after doing all my research on it all this year and hypothesizing that it would be beneficial to take a more positive approach to road safety I am excited that a lot of the new campaigns are beginning to look at a more positive angle.
A campaign released by clemmenger BBDO against distracted driving.
Quite an interesting take, its really interesting to see a way less gory tactic being employed throughout road safety campaigns!! Its pretty exciting to see, after doing all my research on it all this year and hypothesizing that it would be beneficial to take a more positive approach to road safety I am excited that a lot of the new campaigns are beginning to look at a more positive angle.
Tuesday, 20 September 2011
Can a car actually reduce stress?
New campaign thats come out regarding stress.
http://www.campaignbrief.com/2011/09/renault-latitude-extends-the-s.html
Wednesday, 14 September 2011
Puma lift campaign
I saw this ages ago and it has stuck with me ! is there a way that I can use photography and project it to be able to make a senario of creating your sancutary or 'happy place' with the box car in a way similar to this?
Monday, 12 September 2011
Steven Smith - BOXbox.09 IRIDESCENCE
created a confined space and making it an experienc, Really love this project!!
Sunday, 11 September 2011
http://living.apartments.com/decorating/setting-a-mood-in-your-apartment-with-smell/
Interesting 'little sell movie' for an american brand - just for little tit bits etc.
Interesting 'little sell movie' for an american brand - just for little tit bits etc.
Saturday, 10 September 2011
http://www.sirc.org/publik/smell_work.html
The Smell Report
Work
Experiments have shown that exposure to pleasant fragrances significantly enhances performance on work-related tasks. In particular, ‘arousing’ fragrances such as peppermint, which increase alertness, have been found to improve performance.An experiment using the Remote Associations Test – in which subjects must see connections between words that ordinarily do not seem to be related – showed that pleasant odours can enhance performance on creative problem-solving tasks.
One Japanese company uses citrus scent to stimulate its workers at the start of the day, floral scents to boost their concentration in the late morning and early afternoon and woody scents such as cedar and cypress to relieve tiredness at lunchtime and in the evening.
We may not be surprised to find that unpleasant odours adversely affect work performance, but it is interesting to note that some pleasant odours can significantly impair performance on tasks requiring concentration, even at levels below the detection threshold. In one experiment, exposure to sub-threshold levels of Galaxolide – a musk-like odorant – doubled the average amount of time subjects took to find an object in a visual search task.
One scientist has suggested that the fatigue symptoms characteristic of ‘sick-building syndrome’ are a survival reflex inherited from our evolutionary ancestors. This ‘reflex’ causes us to feel tired, and therefore to avoid venturing out, when our olfactory receptors signal that the air is contaminated (as it is in poorly ventilated office buildings). For our savannah-dwelling primitive ancestors, contaminated air (caused, for example, by fire) was highly dangerous, as the reduced ability to detect the smell of predators made them vulnerable. Although there may be little risk from predators in modern office buildings, the inherited survival mechanism persists.
This theory is perhaps supported by research on people suffering from ‘cacosmia’ – feeling ill from low levels of common environmental chemical odours such as paint, perfume and new carpet. One of the main symptoms of cacosmia, as with sick-building syndrome, is daytime tiredness. The researchers found that cacosmia sufferers tend to be shy, inhibited and novelty-avoiding.
Other studies have shown that shy, introverted people are generally more sensitive to smell than sociable extraverts. If the ‘olfactory-survival-reflex’ theory is correct, it may be that people with high smell-sensitivity become shy and novelty-avoiding because their olfactory receptors transmit more primeval danger-signals, making them feel more vulnerable. Perhaps further research will show that the key to important personality traits may be found in the little patches of olfactory receptors in our nasal passages. You are what you smell?
Unpleasant odours have their uses in the business world, however, if reports about the findings of researchers at a British company called Bodywise are to be believed. In 1991, Bodywise researchers found that people who receive bills scented with androstenone, a pheromone produced by male sweat which is almost universally perceived as very unpleasant, were 17% more likely to pay up than those who received unscented bills.
The company is said to have patented its androstenone-derived odorant, and put it on the market to debt-collection agencies at about …3000 per gram. Androstenone is reputed to be perceived as ‘threatening’ rather than merely unpleasant, particularly by men, which might explain its efficacy in prompting bill-payment. It is also worth noting, however, that women’s responses to androstenone change during the menstrual cycle, moving from ‘negative’ to ‘neutral’ at ovulation. An ovulating woman receiving an androstenone-scented bill might not experience the desired threatening effect. Whatever the sex or hormonal state of the debtor, a solicitor’s letter threatening legal action will probably be more effective than a pheromone-scented bill, and compared with Bodywise’s prices, even solicitors’ fees seem quite reasonable.
Companies (or solicitors) wishing to minimise the shock experienced by their customers on receipt of an unexpectedly large bill, however, might want to consider scenting their unwelcome communications with vanilla, which has been shown to reduce the startle-reflex and to relieve stress and anxiety (see Vanilla).
http://www.sirc.org/publik/smell_emotion.html
The Smell Report
Emotion
The perception of smell consists not only of the sensation of the odours themselves but of the experiences and emotions associated with these sensations. Smells can evoke strong emotional reactions. In surveys on reactions to odours, responses show that many of our olfactory likes and dislikes are based purely on emotional associations.The association of fragrance and emotion is not an invention of poets or perfume-makers. Our olfactory receptors are directly connected to the limbic system, the most ancient and primitive part of the brain, which is thought to be the seat of emotion. Smell sensations are relayed to the cortex, where ‘cognitive’ recognition occurs, only after the deepest parts of our brains have been stimulated. Thus, by the time we correctly name a particular scent as, for example, ‘vanilla’ , the scent has already activated the limbic system, triggering more deep-seated emotional responses.
Mood-effects
Although there is convincing evidence that pleasant fragrances can improve our mood and sense of well-being, some of these findings should be viewed with caution. Recent studies have shown that our expectations about an odour, rather than any direct effects of exposure to it, may sometimes be responsible for the mood and health benefits reported. In one experiment, researchers found that just telling subjects that a pleasant or unpleasant odour was being administered, which they might not be able to smell, altered their self-reports of mood and well-being. The mere mention of a positive odour reduced reports of symptoms related to poor health and increased reports of positive mood!More reliable results have been obtained, however, from experiments using placebos (odourless sprays). These studies have demonstrated that although subjects do respond to some extent to odourless placebos which they think are fragrances, the effect of the real thing is significantly greater. The thought of pleasant fragrances may be enough to make us a bit more cheerful, but the actual smell can have dramatic effects in improving our mood and sense of well-being.
Although olfactory sensitivity generally declines with age, pleasant fragrances have been found to have positive effects on mood in all age groups.
In experiments involving stimulation of the left and right nostrils with pleasant and unpleasant fragrances, researchers have found differences in olfactory cortical neurone activity in the left and right hemispheres of the brain which correlate with the ‘pleasantness ratings’ of the odorants. These studies are claimed to indicate that positive emotions are predominantly processed by the left hemisphere of the brain, while negative emotions are more often processed by the right hemisphere. (The ‘pleasant’ odorant used in these experiments, as in many others, was vanillin.)
Perception effects
The positive emotional effects of pleasant fragrances also affect our perceptions of other people. In experiments, subjects exposed to pleasant fragrances tend to give higher ‘attractiveness ratings’ to people in photographs, although some recent studies have shown that these effects are only significant where there is some ambiguity in the pictures. If a person is clearly outstandingly beautiful, or extremely ugly, fragrance does not affect our judgement. But if the person is just ‘average’, a pleasant fragrance will tip the balance of our evaluation in his or her favour. So, the beautiful models used to advertise perfume probably have no need of it, but the rest of us ordinary mortals might well benefit from a spray or two of something pleasant. Beauty is in the nose of the beholder.Unpleasant smells can also affect our perceptions and evaluations. In one study, the presence of an unpleasant odour led subjects not only to give lower ratings to photographed individuals, but also to judge paintings as less professional.
The mood-improving effects of pleasant smells may not always work to our advantage: by enhancing our positive perceptions and emotions, pleasant scents can cloud our judgement. In an experiment in a Las Vegas casino, the amount of money gambled in a slot machine increased by over 45% when the site was odorised with a pleasant aroma!
In another study – a consumer test of shampoos – a shampoo which participants ranked last on general performance in an initial test, was ranked first in a second test after its fragrance had been altered. In the second test, participants said that the shampoo was easier to rinse out, foamed better and left the hair more glossy. Only the fragrance had been changed.
Scent-preferences
Scent-preferences are often a highly personal matter, to do with specific memories and associations. In one survey, for example, responses to the question ‘What are your favourite smells?’ included many odours generally regarded as unpleasant (such as gasoline and body perspiration), while some scents usually perceived as pleasant (such as flowers) were violently disliked by certain respondents. These preferences were explained by good and bad experiences associated with particular scents. Despite these individual peculiarities, we can make some significant generalisations about smell-preference. For example, experiments have shown that we tend to ‘like what we know’: people give higher pleasantness ratings to smells which they are able to identify correctly. There are also some fragrances which appear to be universally perceived as ‘pleasant’ – such as vanilla, an increasingly popular ingredient in perfumes which has long been a standard ‘pleasant odour’ in psychological experiments (see Vanilla).A note for perfume-marketers: one of the studies showing our tendency to prefer scents that we can identify correctly also showed that the use of an appropriate colour can help us to make the correct identification, thus increasing our liking for the fragrance. The scent of cherries, for example, was accurately identified more often when presented along with the colour red – and subjects’ ability to identify the scent significantly enhanced their rating of its pleasantness.
http://www.senseofsmell.org/mss-fun-facts.php
Making Sense of Scents > Fun Facts
People recall smells with a 65% accuracy after a year, while the visual recall of photos sinks to about 50% after only three months.
Our odor memories frequently have strong emotional qualities and are associated with the good or bad experiences in which they occurred. Olfaction is handled by the same part of the brain (the limbic system) that handles memories and emotions. Therefore, we often find that we can immediately recognize and respond to smells from childhood such as the smell of clean sheets, cookies baking in the oven, the smell of new books or a musty room in Grandma’s house. Very often we cannot put a name to these odors yet they have a strong emotive association even if they cannot be specifically identified.
It is important to understand that throughout every day and night of our lives we smell a wide variety of odors without being aware of them at all.
We go about our activities, breathing in and out, as an infinite number of chemical molecules interact subliminally with our odor receptors. Only when an odor irritates or pleases us or acts as a sudden reminder of the past do we pause to take notice.
Your sense of smell is least acute in the morning; our ability to perceive odors increases as the day wears on.
Your nose can smell directionally, telling you where an odor originates.
A larger portion of the brains of animals and fish are devoted to the sense of smell than that of humans.
Horses can smell water far away in the desert, salmon return across thousands of miles of oceans and rivers, drawn by the odor of the stream where they were hatched years and years before.
Our sense of taste is greatly influenced by our sense of smell.
Our sense of smell in responsible for about 80% of what we taste. Without our sense of smell, our sense of taste is limited to only five distinct sensations: sweet, salty, sour, bitter and the newly discovered “umami” or savory sensation. All other flavors that we experience come from smell. This is why, when our nose is blocked, as by a cold, most foods seem bland or tasteless. Our sense of smell becomes stronger when we are hungry.
The average human being is able to recognize approximately 10,000 different odors.
Our sense of smell is so powerful that when you smell skunk, you are smelling 0.000,000,000,000,071 of an ounce of scent. Dogs have about 200 million olfactory receptors. That is about 20 times the number of receptors that humans have.
No two people smell the same odor the same way. In other words, a rose may smell sweeter to some people than to others.
In fact, according to neuropsychologist, Robert Bonkowski, a person never experiences one smell the same way twice. Furthermore, an individual’s ability to detect odors changes from day to day, depending on his or her physiological condition.
Everyone has his or her own unique odor-identity or “smell fingerprint.
No two people have the exact same odor-identity or “smell fingerprint” which is determined by many factors including: our genes, skin type, diet, medicine, mood state and even the weather.
The sense of smell plays a vital role in our sense of well-being and quality of life.
The sense of smell brings us into harmony with nature, warns us of dangers and sharpens our awareness of other people, places and things. It helps us to respond to those we meet, can influence our mood, how long we stay in a room, who we talk to and who we want to see again.
Surprising Facts about Our Sense of Smel
An estimated 1 in 20 Americans have a compromised sense of smell. Yet unlike loss of hearing or sight, loss of smell has been very under-reported and under-researched.
· All flavors come from smell. Without a sense of smell you can’t taste the difference between an apple and a potato or a glass of red wine and a cup of cold coffee.
· A woman’s attraction to a man depends more on how he smells to her than on any other particular physical characteristic.
· Smells can alter and influence our moods and our behaviors.
· You can not smell while you are asleep. You don’t smell the coffee and wake up; rather you wake up and then smell the coffee.
· Smell cells are renewed every 28 days, so every month you ostensibly get a new nose.
· Nearly all smells have a feel to them, such as a cooling feel with menthol or a burning feel with ammonia.
· Our sense of smell is very suggestible. If told there is an odor in the room, you will likely then smell something that actually isn’t there at all. This is not true with any of the other senses. If someone said “Do you see the cat in the chair?” and there wasn’t really a cat…forget it!
· Our sense of smell is more connected to emotion than any other sense.
· Our sense of smell is the first to develop of all our senses. Even before we are born, our sense of smell is fully developed and functioning.
· You can create smell illusions with words. By calling a scent a certain name it will be perceived to be that name. Yet apply a different name to the same scent and the scent will almost magically turn into a new smell.
· Certain drugs, like amphetamines, can give you smell superpowers.
· Our sense of smell gets bored easily. When entering a bakery or florist you are very aware of the aroma but chances are that before you’ve reached the counter with your purchase you will no longer be able to smell the wonderful aromas around you.
· Cigarette smoking impairs a person’s sense of smell.
· Women have a keener nose than men on average.
· Everyone can improve their sense of smell with a little practice and attention.
Thursday, 8 September 2011
Kind of photography style for agressive gestures campaign
This is kind of how i would invision the 'agressive gestures' campaign. The focus on the agressive gesture in the forground with a hint in the back ground of why ? perhaps.
some images ( quick and not final at all) of a few gestures
Comfort boxes
Potential way to do a D.M Piece? Include smells into the box? could put into car?
Nice little way to make people feel a bit better when there having a bad one?
Could be a potential nice and different way to do a d.m peice.
Nice little way to make people feel a bit better when there having a bad one?
Making time - hobbies
D . M piece?
Could I do a D.m piece that prompts the user to take a little bit of time to make a model car, submit and win?
Overall ambition would be to take a little time out of your day? to enjoy.
Enjoy driving again, enjoy your own car.
Wednesday, 7 September 2011
Aggressive Driving
Every year, the California Highway Patrol (CHP) reports approximately 500,000 collisions with 200,000 injuries and 4,000 fatalities as a result. Unsafe speed, improper turning, failure to yield the right of way, and obey traffic signals were the most frequent causes, which led the Department of Transportation (DOT) to estimate that two-thirds of traffic fatalities may be caused by aggressive driving.Aggressive driving can be caused by longer commutes, traffic congestion, and other drivers’ behaviors. It can also be caused by your own mood, reactions, and ability to deal with stress on and off the road. Aggressive driving is triggered by anger – yours or another driver’s. Aggressive drivers are more likely to speed, make unsafe lane changes, ignore the right of way, and violate traffic signals. Aggressive driving behavior includes tailgating, unsafe passing, honking your horn, making rude gestures, or swearing at other drivers.
Don’t confuse aggressive driving with road rage. Blaring your horn in traffic or making rude gestures are not illegal, but they can escalate and lead to road rage. Road rage is a criminal act where a driver tries to intentionally injure or kill another driver, passenger, or pedestrian.
Help prevent aggressive driving (and road rage) by first adjusting your attitude. Forget the idea of “winning” on the road. Driving is not a race; it should not be a contest to see who finishes first. Leave plenty of time for a trip so that if traffic or another delay occurs, you can keep your cool. Think of the highway as a conveyor belt – everyone will get to their destination eventually, so there is no need to speed or act impolite to save a few minutes.
Put yourself in the other driver’s shoes. Have you ever made a mistake on the road, been lost, or unsure of your turn-off point? Instead of being angry at another driver making the same mistakes, give them the benefit of the doubt. When you make mistakes, acknowledge them and give the drivers around you a friendly nod or wave. Polite behavior makes driving safer.
Whether on Wall Street, in a casino, or on the highway, there will always be bad actors that want to break the rules. Ignore rude and bad drivers on the road. Unless you are a traffic safety officer, it is not your job to enforce the rules of the road or punish the bad behavior of others behind the wheel. Do not try to teach other drivers “a lesson.”
If you encounter an angry or aggressive driver on the road, don’t engage them. Avoid eye contact and do not make (or return) rude gestures or comments. Give an angry driver a lot of room by putting distance between you. Slow down or exit the roadway if necessary, but do not pull off to the side of the road or try to “reason” with an angry driver. Get help by using your cell phone or driving to a public area such as a police station or shopping center.
If you think you have a problem with anger on the road or aggressive driving, get help. Anger management classes or counseling can help you deal with the stress in your life and in your car that may be contributing to your behavior.
Keep your cool on the road and live to work and play another day.
The above evaluations and/or recommendations are for general guidance only and should not be relied upon for legal compliance purposes. They are based solely on the information provided to us and relate only to those conditions specifically discussed. We do not make any warranty, expressed or implied, that your workplace is safe or healthful or that it complies with all laws, regulations or standards.
referenced from
http://www.statefundca.com/safety/safetymeeting/SafetyMeetingArticle.aspx?ArticleID=448
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