http://lookslikegooddesign.com/car-driving-font/
Interesting project how you can use a car brand
Sunday, 31 July 2011
Thursday, 28 July 2011
Enjoy the ride
Similar SMP to mine. Ad campaign for western Austrailia
Enjoy the ride.
A nice and more positive way to adress safe driving in Auzzie ( fits to the new strategy being employed by the NZTA 'Safer Journeys')
Wednesday, 27 July 2011
Grandma's Boy: Mr. Cheezle
Could there be a mr. chezzel like character for brief one? (enjoy driving again)
Brings the zen like character- kinda quirky taking the piss?
Perhaps?
Tuesday, 26 July 2011
ORGANIC SHAPES
Organic shapes are shapes with a natural look and a flowing and curving appearance. For this reason, they are often also referred to as curvilinear shapes. Examples of organic shapes include the shapes of leaves, plants, and animals.
Organic shapes are not the same as rectilinear shapes, which are also called geometric shapes. Unlike organic shapes, most rectilinear shapes are angular. The only exceptions are oval and circular shapes. Most geometric shapes are manmade, though honeycombs and crystals are also considered to be geometric despite the fact that they are made in nature.
Artists utilize organic shapes and geometric shapes in different ways. When attempting to create a piece that looks natural, flowing, soft, peaceful, or calming, organic shapes are generally the shapes of choice. When attempting to create a sense of chaos, anger, or rigidity, geometric shapes are used. Geometric shapes may also be used to create abstract interpretations of things that would normally be depicted as organic shapes.
Organic shapes are also often used in gardening and landscaping. When creating a natural landscape, the natural look of organic shapes is desired. This can be incorporated in the layout of the flowers and other plants, in the design of the garden trim, and in the shape of ponds or other extras added to the garden. Conversely, a formal garden implements geometric shapes in order to create a clean and crisp look.
Organic shapes, whether utilized in art or in landscaping, can be difficult to create. Although it seems like they would be simpler to create than geometric shapes, which are rigid and precise, it can also be difficult to create organic shapes that truly look as if they came from nature. A curving or flowing line that curves too far can look manmade and detract from the natural look of the piece of art or the landscaping. Therefore, it can be rather time consuming to create organic shapes that look natural.
When creating organic shapes for a piece of art, it is generally best to draw them in lightly in order to create the correct shape before filling them in with darker pencil or paint. In landscaping, it is best to plan out the design with a rubber hose to make sure the organic shapes look natural before permanently installing brickwork or planting flowers.
http://www.computerlove.net/generic/mainitem/12113
Organic shapes are not the same as rectilinear shapes, which are also called geometric shapes. Unlike organic shapes, most rectilinear shapes are angular. The only exceptions are oval and circular shapes. Most geometric shapes are manmade, though honeycombs and crystals are also considered to be geometric despite the fact that they are made in nature.
Artists utilize organic shapes and geometric shapes in different ways. When attempting to create a piece that looks natural, flowing, soft, peaceful, or calming, organic shapes are generally the shapes of choice. When attempting to create a sense of chaos, anger, or rigidity, geometric shapes are used. Geometric shapes may also be used to create abstract interpretations of things that would normally be depicted as organic shapes.
Organic shapes are also often used in gardening and landscaping. When creating a natural landscape, the natural look of organic shapes is desired. This can be incorporated in the layout of the flowers and other plants, in the design of the garden trim, and in the shape of ponds or other extras added to the garden. Conversely, a formal garden implements geometric shapes in order to create a clean and crisp look.
| Soils and Mulches | Compost, Topsoils, Mulches. Composting NZ Limited www.compostingnz.co.nz |
| Landscaping | Find your next Horticulture job. Search by salary - try it now! Trademe.co.nz/Jobs/Horticulture |
| Natural Beauty Products | Free Body Lotion when you spend $35 Organic NZ made beauty products www.hibiscuscottage.co.nz |
| Apple Shape Body? | New from Jeanswest. The perfect jeans for apple shape women. www.jeanswest.com.au |
| Purex & The Environment | We Care For Our Environment & Are Certified by The FSC ™ - Learn More www.purex.co.nz/Environment |
When creating organic shapes for a piece of art, it is generally best to draw them in lightly in order to create the correct shape before filling them in with darker pencil or paint. In landscaping, it is best to plan out the design with a rubber hose to make sure the organic shapes look natural before permanently installing brickwork or planting flowers.
FACEBOOK - Whats your posion
Andrew Smith smell of the ocean is good, and the fireplace. and occasionally wet dogJuly 21 at 11:43am ·
Marcus Brown yeah the sea is always good, but also like the forest. the smell of smoke machines always makes me smile haha good memoriesJuly 21 at 12:07pm · · 1 person
Juliet Powley i loooovvee is clean metal, like milk jugs once theyve been through a dishwasher..
does rush count...July 21 at 12:43pm · · 1 person
Vina Ballerina Quartermain The forest orrr wood in general. Not sure about baby wipes but baby powder. Not-yet-lit-grasstrimmings . Love the smell of mud and sometimes the smell of cow poop on farms for some reason, something natural about it. Most things cooking in the kitchen also. I'll try think of more over lunch! July 21 at 1:15pm ·
Ally Jeppesen Cut grass and hay bails...the country side and farm smell..milk? The beach or on the boat sea spray. Banana cake in oven and any cooking roast. Christmas trees!!July 21 at 2:20pm via Facebook Mobile ·
Kate Elizabeth Cowin I like freishas (flowers), delfiniums (flowers), burning Matches, penny royal grass arrhhh, gun powder, everyone loves the smell of their own brand ehhh ahaha oh yeh and marijuana hmmhmmJuly 21 at 4:17pm · · 3 people- Vina Ballerina Quartermain their own brand! lol at you katai... also yes ally PINE!!!July 21 at 4:53pm ·
Bridget Notamidget Quartermain Ooo the smell of the ocean, the smell of fresh cut grass! the smell of freshly cooked homemade bread! the smell of deepheat, the smell of a cigarette after craving for days! haha the smell of refreshing rain after a hot day - like the asphalt! the steam after a nice hot shower and my own scent i enjoy.. hahaJuly 21 at 10:41pm · · 1 person
Irene Famà the smell of burning underwoods, the smell of dust after rain, new books, leather, smell of vinegarJuly 23 at 1:08am ·
Rose Watkins Good: Timber / Wood, fresh cooked bread, vanilla oooo fresias, stocks,
Roses, & jasmine (flowers) ..... rosemary, basil..... garlic hope this helps
:) xSunday at 9:55am via ·
Charlotte Rose Wooster rain on tar-seal, home, coffee, weed, petrol, shea, freshly washed hair, miss dior cherie christian dior...Monday at 11:49am · · 1 person
Maxim Merlin Apollon sandalwood, geranium extract, Paris by YSL, Lust by Lush, christmas tree and lanolinMonday at 5:21pm ·- Maxim Merlin Apollon fried garlic and onions too!
Supersoft Casestudy - Has NZ Gone Soft to Supersoft Bread
Could this be a president for a potential look and feel style within Print ads? Vectors within a Zed'isk domain?
More hype about 'Z'
http://www.nzherald.co.nz/motoring/news/article.cfm?c_id=9&objectid=10725041
Some aren't happy about the rebrand saying its like a chocolate bar brand, can I use this dislike as a pro to my project, use this project to help kick start this new/old company in the minds of nz drivers.
Some aren't happy about the rebrand saying its like a chocolate bar brand, can I use this dislike as a pro to my project, use this project to help kick start this new/old company in the minds of nz drivers.
'Z'
Potential client for brief two 'Sit...Good Dog' - the brief that is playing on incentive.
I think that 'Z' is a good choice on client as , it is a brand aiming to represent New Zealand as a NZ brand. It is also taking on a rebranding from shell were loyal customers may feel a bit iffy about it I could use this brief as a way that it can show that it is a NZ company supporting a NZ current issue.
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10725018
(article about the rebrand)
I think that 'Z' is a good choice on client as , it is a brand aiming to represent New Zealand as a NZ brand. It is also taking on a rebranding from shell were loyal customers may feel a bit iffy about it I could use this brief as a way that it can show that it is a NZ company supporting a NZ current issue.
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10725018
(article about the rebrand)
Sunday, 24 July 2011
Aroma tech
http://www.aromatech.ca/aspx/m/Diffusers
Aroma tech, a website of modern didgital aroma diffusers for your car
Our Diffuser Range
Aroma tech, a website of modern didgital aroma diffusers for your car
Our Diffuser Range
Leading the market in aroma technology innovation, AromaTech’s precision micro-mist diffusion systems utilizes cold-air technology to preserve the integrity of essential and aroma oils while maintaining the efficient release of aromas into any sized location without any residue. The intensity level is controlled digitally to avoid over saturation of the senses and to create the ultimate welcoming ambiance. The sleek designs of the diffuser systems also provide adaptability to any décor or environment.
An array of glade (overseas) ads
http://wn.com/Glade_Auto_Sport
VERY CHEESY!
Concentrates on the smell - making people more attractive
VERY CHEESY!
Concentrates on the smell - making people more attractive
Psychology of colour
Psychology of Color: Black
Black is the color of authority and power, stability and strength. It is also the color associated with intelligence (doctorate in black robe; black horn rimmed glasses, etc.) Black clothes make people appear thinner. It's a somber color sometimes associated with evil (the cowboy in the black hat was almost always the "bad guy"). In the western hemisphere black is associated with grieving. Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black.
Psychology of Color: White
For most of the world this is the color associated with purity (wedding dresses); cleanliness (doctors in white coats) and the safety of bright light (things go bump in the night ... not the bright sunshine!). It is also used to project the absence of color, or neutrality. In some eastern parts of the world, white is associated with mourning. White associated with creativity (white boards, blank slates). It is a compression of all the colors in the color spectrum.
Psychology of Color: Gray
Gray is most associated with the practical, timeless, middle-of-the-road, solid things in life. Too much gray leads to feeling mostly nothing; but a bit of gray will add that rock solid feeling to your product. Some shades of gray are associated with old age, death, taxes, depression or a lost sense of direction. Silver is an off-shoot of gray and often associated with giving a helping hand, strong character (sterling in-fact!).
Psychology of Color: Red
If you want to draw attention, use red. It is often where the eye looks first. Red is the color of energy. It's associated with movement and excitement. People surrounded by red find their heart beating a little faster and often report feeling a bit out of breath. It's absolute the wrong color for a baby's room but perfect to get people excited. Wearing red clothes will make you appear a bit heavier and certainly more noticeable. (Some studies show red cars get more tickets but that maybe because the red car owners drive faster or the ticket giver notices the movement of the red car more prominently). Red is not a good color to over use but using a spot of red in just the right place is smart in some cases (one red accent in a otherwise neutral room draws the eye; a red tie with a navy blue suit and white shirts adds just the right amount of energy to draw the eye (no wonder it's the "uniform of the day" at the seats of government). Red is the symbol of life (red blooded life!) and, for this reason, it's the color worn by brides in China. Red is used at holidays that are about love and giving (red roses, Valentines hearts, Christmas, etc.) but the true color of love is pink. Pink is the most calming of all colors -- often our most dangerous criminals are housed in pink cells as studies show that color drains the energy and calms aggression. Think of pink as the color of romance, love, and gentle feelings, to be in the pink is to be soothed.
Psychology of Color: Blue
Ask people their favorite color and a clear majority will say blue. Much of the world is blue (skies, seas). Seeing the color blue actually causes the body to produce chemicals that are calming; but that isn't true of all shades of blue. Some shades (or too much blue) can send a cold and uncaring message. Many bedrooms are blue because it's calm, restful color. Over the ages blue has become associated with steadfastness, dependability, wisdom and loyalty (note how many uniforms are blue). People tend to be more productive in a blue room because they are calm and focused on the task at hand. Some studies are showing that weight lifters can lift more weight in a blue gym - in fact, nearly all sports are enhanced in blue surroundings.
Psychology of Color: Green
The color of growth, nature, and money. A calming color also that's very pleasing to the senses. Dark forest green is associated with terms like conservative, masculine and wealth. Hospitals use light green rooms because they too are found to be calming to patients. It is also the color associated with envy, good luck, generosity and fertility. It is the traditional color of peace, harmony, comfortable nurturing, support and well paced energy.
Psychology of Color: Yellow
Cheerful yellow the color of the sun, associated with laughter, happiness and good times. A person surrounded by yellow feels optimistic because the brain actually releases more seratonin (feel good chemical in the brain) when around this color. It is the color associated with optimism but be careful with yellow, when intense, it is the color of flames and studies show babies cry more in (bright) yellow rooms and tempers flare more around that color too. It has the power to speed up our metabolism and bring out some creative thoughts (legal tablets are yellow for good reason!). Yellow can be quickly overpowering if over-used, but used sparingly in the just the right place it can be an effective tool in marketing to greater sales. Some shades of yellow are associated with cowardice; but the more golden shades with the promise of better times.
Psychology of Color: Orange
The most flamboyant color on the planet! It's the color tied most this fun times, happy and energetic days, warmth and organic products. It is also associated with ambition. There is nothing even remotely calm associated with this color. Orange is associated with a new dawn in attitude.
Psychology of Color: Purple
What color were the robes of kings and queens? Yes, they were purple, our most royal color that is associated with wealth, prosperity, rich sophistication. This color stimulates the brain activity used in problem solving. However, when overused in a common setting it is associated with putting on airs and being artificial/ Use purple most carefully to lend an air of mystery, wisdom, and respect. Young adolescent girls are most likely to select nearly all shades of purple as their favorite color.
Psychology of Color: Brown
This color is most associated with reliability, stability, and friendship. More are more likely to select this as their favorite color. It's the color of the earth itself "terra firma" and what could represent stability better. It too is associated with things being natural or organic. Caution however, for in India it is the color of mourning.
story about colour theory
Could be useful when using colour with air fresheners, if im affecting my audience with scent, it would hurt to deepen the experience by using colour theory to back it up aswell
http://web.ebscohost.com.ezproxy.massey.ac.nz/ehost/detail?vid=5&hid=12&sid=73eb614e-7bd2-425a-a102-a871f7e9c1a9%40sessionmgr4&bdata=JkF1dGhUeXBlPWlwLGNvb2tpZSx1cmwsdWlkJnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=14245711
http://web.ebscohost.com.ezproxy.massey.ac.nz/ehost/detail?vid=5&hid=12&sid=73eb614e-7bd2-425a-a102-a871f7e9c1a9%40sessionmgr4&bdata=JkF1dGhUeXBlPWlwLGNvb2tpZSx1cmwsdWlkJnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=14245711
Wednesday, 20 July 2011
FACEBOOK!
I created a facebook group just asking what peoples favourite smells were, to see if there were any repeating popular smells
http://www.facebook.com/groups/135324453219679
http://www.facebook.com/groups/135324453219679
Nissan Aroma Sedan
http://sportcar5.blogspot.com/2009/11/2010-nissan-fuga-priced-sports-sedan.html
This new release by Nissan, only released in 2010. Looks at the same principles of what I've been looking into but sells for a whopper of a price.
Why not create the same experience for everyone as its not just the ones who have money that should be more relaxed safer drivers?
This new release by Nissan, only released in 2010. Looks at the same principles of what I've been looking into but sells for a whopper of a price.
Why not create the same experience for everyone as its not just the ones who have money that should be more relaxed safer drivers?
Tuesday, 19 July 2011
SWEDEN - SPEEDING TICKET LOTTO
http://dailycrowdsource.com/2011/01/19/earth/geography/sweden-tests-speed-camera-lottery/
Awesome Idea of how to get drivers to slow down!!!
Awesome Idea of how to get drivers to slow down!!!
Sunday, 17 July 2011
Aromatheorapy car diffuser
http://www.aromatherapy-at-home.com/aromatherapy-car-diffuser.html
This is a website that advertises a car diffuser that you plug into you lighter holder in your car.
It suggests to types of oils for concentration while driving.
This is a website that advertises a car diffuser that you plug into you lighter holder in your car.
It suggests to types of oils for concentration while driving.
It is important to stay focus while driving. Regular breaks and comfortable seating, especially in a long journey.
Fresh, minty oils such as eucalyptus or peppermint, or lemon or bergamot are recommended for driving as they are energizing and can help concentration.
For a fresh aroma in the car, you can add 2 drops of peppermint essential oils and 2 drops eucalyptus oil.
Or for fruitier fragrance take this one.. 2 drops of lemon and 2 drops of bergamot.
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