Tuesday, 26 July 2011

'Z'

Potential client for brief two 'Sit...Good Dog' - the brief that is playing on incentive.

I think that 'Z' is a good choice on client as , it is a brand aiming to represent New Zealand as a NZ brand. It is also taking on a rebranding from shell were loyal customers may feel a bit iffy about it I could use this brief as a way that it can show that it is a NZ company supporting a NZ current issue.

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10725018
(article about the rebrand)

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