Monday, 29 August 2011

Enjoy The Ride



A very good premise for what I am exploring! I think this ad has some really really good points to it. It is positive, compares speeding with enjoying. Even looks at the tiny time the speeding cuts out, It looks at stresses and dieases ina captivating and interesting way. Its different from what is usually screened, it supports my theory the the power of positive enforcement should be explored when looking to reduce the road toll. Its informative and doesn't belittle the viewer, it talks to you

ENJOY THE RIDE - RADIO

http://adsoftheworld.com/media/radio/office_of_road_safety_speeding_enjoy_the_ride_ticket

New ad campaign by Australia - radio version

Tuesday, 23 August 2011

A INTERESTING DIFFFERENT TAKE ON STORY TELLING

I think that these labels/this brand have taken a refreshing angle on the seeming similar object.

Standing in a dairy and choosing a drink can be a overwhelming experience at times, so many different brands trying to entice you... Vitamin water is an prime example of the consumer taking away a story with their beverage. and choosing their beverage for the story it offers.

The ideology around vitamins seems somewhat similar to aromtherapy.
They create fun and quirky stories around 'focus' calm' revive' etc. Could be an interesting way to look at selling aromatherapy




Wednesday, 17 August 2011

Interesting


http://adsoftheworld.com/media/dm/100_000_books_chain_of_bookstores_booksfresheners

Monday, 15 August 2011

A BIT ABOUT THE MOST POPULAR SCENTS

http://www.aromatherapy.com/most_popular.html

BLENDS

Aromatherapy Mood Blends

Aromatherapy is based on the principle that natural fragrances, or essential oils, from certain plants or flowers can affect our moods, and consequently how we think or feel at any given time.

In fact, practitioners of Aromatherapy base their entire belief system on the ideology that essential oils, or aromatherapy oils, have medicinal benefits – including antidepressant and antibacterial properties, and plenty in between!

Certain essential oils can trigger physical or emotional effects on their own. For instance, lavender is a widely known calming agent, whereas peppermint is a mood lifter. Other oils are blended to achieve a desired physiological or psychological effect. Blending ylang ylang with grapefruit relieves stress.

The following are popular essential oils (and blends). Add a few drops into a diffuser, a pot of hot water, or simply to a cotton ball to achieve the desired effect.

*Do not apply drops directly to your skin; blend with carrier oils or lotions if you want to apply it that way. 
Stress Relief
Bergamot, Chamomile, Lavender, Lemon, Orange, Patchouli, Vanilla, Ylang Ylang

Anxiety/Fear
Bergamot, Chamomile (Roman), Cedarwood, Frankincense, Jasmine, Lavender, Neroli, Patchouli, Rose, Sandalwood

Self Esteem
Bergamot, Cypress, Grapefruit, Jasmine, Orange, Rosemary

Sadness/Grief
Bergamot, Chamomile (Roman), Clary Sage, Frankincense, Grapefruit, Jasmine, Lavender, Lemon, Orange, Rose, Sandalwood, Ylang Ylang

Fatigue
Basil, Bergamot, Clary Sage, Frankincense, Ginger, Grapefruit, Jasmine, Lemon, Patchouli, Peppermint, Rosemary, Sandalwood

Agitation
Chamomile (Roman), Lavendar, Mandarin, Sandalwood

Isolation
Chamomile (Roman), Bergamot, Clary Sage, Frankincense, Rose

Memory Boosters
Basil, Cypress, Lemon, Peppermint, Rosemary

Aphrodisiac
Clary Sage, Jasmine, Patchouli, Rose, Sandalwood, Vanilla, Ylang Ylang 

Friday, 12 August 2011

Old Spice | Questions



Great ad for selling a scent in a different way to the other deodorants - I like the humour used

a r o m a c h o l o g y



Personalized scents

http://myaromachology.com/?page_id=94

REALLY INTERESTING PAPER ON AROMATHERAPY

http://serendip.brynmawr.edu/exchange/node/1887

MOOD ENHANCERS


Aphrodisiac Perfume

The power of sexual aromatherapy

While men are typical to be looking for a way to seduce a woman with an aphrodisiac perfume scents really can have a powerful effect on female libido and sexuality. Usually the memory of a scent or smell of a scent that correlates with a very sensual experience is more than enough to spark some particular feelings. As far as we're concerned that would classify scent as a sexual stimulant.
You're probably not going to have any luck attracting a new partner or seducing somebody who is not interested simply by wearing or emitting aromas but there have been more than a few clinical studies that have shown smells to actually increase female sexual arousal. So, if you are experiencing symptoms of HSDD or FSD this is a simple way to help increase your chances of a pleasant evening.

How do these scents work?

In nature scent is a major player in the mating game. Pheromones are known by scientists to be a factor in animals attracting a mate. Through inhalation of specific scents hormone triggers are activated creating levels of arousal. The science isn't exact but it is sure that there is a physiological impact or psychological trigger as a result of smelling certain aromas.

Some great sexual aromas to try

Finding an aphrodisiac perfume may be a challenge and an expensive one as well if you are simply looking for a bottle of fragrance to do the trick but here are is a list of scents known to increase arousal:
  • Jasmine: Known to be a very powerful mood influence, jasmine is also used as a stimulant by men and women said to have the power to put you in a euphoric state. A definite female libido booster.
  • Lavender: Believe it or not, lavender is a major aphrodisiac for men as well as women. It has a very calming effect and helps ease away stress.
  • Sandalwood: This sweet woody smelling fragrance has very strong aphrodisiac qualities. It is actually used in sexual practices to enhance longevity and arousal levels.
  • Ylang Ylang: Harder to find but well worth the search this is known to significantly increase female libido giving a sense of energy and erotic feelings.
  • Bergamot: Another aphrodisiac perfume that has a wonderful aroma capable of setting a very sensuous mood.
  • Citrus: Almost all men's perfumes contain either citrus, tobacco, or some sort of pepper scent. Simply because these are all known to cause certain emotional triggers in women in the favor of sexual activity.

What about pheromones?

While there is great debate in the role of human pheromones in women it definitely holds true for the animal world. Scents have specific identities in animals and are found in urine and sweat secretions that are emitted during mating season. These scents are picked up by a gland in the nose called a vomeronasal organ (VNO). It's not clear if human females have this gland but there have been clinical studies in both favor and criticism of this method of creating an aphrodisiac perfume. It is surely worth a try but you shouldn't necessary expect tremendous results.

Cited from

http://www.femininereview.com/topics/female-aphrodisiac/aphrodisiac-perfume/

Thursday, 11 August 2011



Advertising

Advertising

New caltex ads - Enjoy the journey

Everyone is jumping on the positive buzz.

Caltex - Enjoy the journey

B.p - Be road happy.

verrrrryyy interesting.