Enjoy The Ride

A very good premise for what I am exploring! I think this ad has some really really good points to it. It is positive, compares speeding with enjoying. Even looks at the tiny time the speeding cuts out, It looks at stresses and dieases ina captivating and interesting way. Its different from what is usually screened, it supports my theory the the power of positive enforcement should be explored when looking to reduce the road toll. Its informative and doesn't belittle the viewer, it talks to you