ALMOST FINAL COPY EXECUTIONS

When you’re stuck behind that old bat doing 30 in 50

Naturally you’re smiling,

Breathe Happy Thoughts

Mood enhancing air freshener

When Mr mid life crisis in the flashy car cuts you off like he’s king of the road,

Naturally you’re laughing.

Breathe Happy Thoughts

Mood enhancing air freshener

When you wake up at some stupid hour to crawl to work in gridlocked traffic

Naturally you’re feeling happy,

Breathe Happy Thoughts

Mood enhancing air freshener

When today’s not your day and every single traffic light is turning red on you,

Obvilously your stoaked

Breathe Happy Thoughts

Mood enhancing air freshener

When the kids are being a pack of little shits and you’ve got 101 things to do,

Naturally you’re smiling 

When you’ve got the brat pack in the back

Breathe Happy Thoughts

Mood enhancing air freshener

When that lazy twit can’t even lift his pinky to flick on his indicator

Naturally you’re…

Breathe Happy Thoughts

Mood enhancing air freshener

When that stain in the super charged V8 is all up in your rear view,

Naturally you’re smiling,

Breathe Happy Thoughts

Mood enhancing air freshener

Shorter versions

NANA

When you’re stuck behind that old bat doing 30 in 50

Naturally you’re smiling,

The old girl’s still got it, that’s blimming fast for her age.

Breathe happy thoughts,

New therapeutic air freshener

Helping to refresh and relax your drive.

The Mood enhancing air fresheners 

High roller

When that plonker in the flashy car cuts you off like he’s king of the road,

Naturally your laughing,

Gotta love a mid life crisis

Breathe happy thoughts.

When Mr life crisis in the flashy car cuts you off like he’s king of the road,

Naturally you’re laughing.

When Mr Important in the flashy car acts like king of the road,

Naturally your laughing,

He’s got to be wasting a bit on that mind life crisis

When that plonker in the shiny car acts like king of the road,

Pushes in front of you without even the courtesy of a wave.

When that plonker in the flashy car thinks hes king of the road,

not even having the courtesy to give you a wave.

Naturally your laughing,

He’s got to be wasting a bit of money on that mid life crisis.

Obviously your laughing,

Got to love a  mid life crisis

Traffic

When you wake up at some stupid hour to crawl to work in gridlocked traffic

Naturally you’re feeling happy,

Can’t wait to see my bosses face when he hears today’s inventive late story.

Breathe Happy thoughts

New mood enhancing air freshener

When you wake up at some stupid hour to crawl to work in gridlocked traffic

Naturally you’re feeling happy.

Lights

When today’s not your day and every single traffic light is turning red on you,

Obvilously your stoaked

What shenanigans are people up to at this light?

Breathe Happy thoughts

New mood enhancing air freshener

When today’s not your day and every single traffic light is turning red on you,

Naturally you cheer up,

What shenanigans are people up to at this light.

Its amazing what you see when you take the time to look

Naturally you’re stoaked,

What shenanigans are people up to at this light.

Its amazing what you see when you take the time to look

(Art direction – low angle – person grinning eyes looking to the side – and lightly see in the background someone sneakily picking their nose)

Obviously your stoaked,

What shenanigans are you going to see at this light,

a private performer? Nose picker? Or if your really lucky a really snazzy personalized number plate

Obvilously your stoaked

What shenanigans are people up to at this light?

Naturally you cheer up,

After all there are some classic private performers at this light

Naturally you cheer up,

What shenanigans are people up to at this light.

Its amazing what you see when you take the time to look

When today’s not your day and every single traffic light is turning red on you,

Obvilously your stoaked.

Mum

When the kids are being a pack of little shits and you’ve still got 101 things to do,

Naturally you’re smiling 

They will only be little for so long

When the kids are being a bunch of rat bags in the back and you’ve still got 101 things to do,

Of course you’re smiling

They will only be little for so long.

When the kids are being a pack of little shits in the back and you’ve still got 101 things to do

Naturally your grinning,

They will only be little for so long

When the kids are being a pack of little ‘ish’tigs in the back and you’ve still got 101 errands to run

Naturally you’re grinning,

They will only be little for so long.

Breathe Happy thoughts

New mood enhancing air freshener

Art direction -  mum looking in rear view sneakily grinning to the back – smiling peacefully but thankfully 

Non-indicator

When that lazy twit can’t even lift his pinky to flick on his indicator

Naturally you’re…

….

Relieved 

When that tosser wastes your time without bothering to complete the simplest of courtesy of flicking on his indicator

Unsurprisingly you have a wee chuckle,

…

When that lazy wanker thinks its to much effort to lift his pinky to flick on his indicator

When that tosser is so simple he can even flick a lever to indicate where he’s going

Unsurprisingly you have a wee chuckle,

When that tosser's to self absorbed he can't even flick his indicator.

…

( need to find a positive way to look at this )

Tailgater

When that stain in the super charged V8 is all up in your rear view,

Naturally you’re giggling,

Wonder what he’s overcompensating for.

When that ‘cool guy’ in the super charged V8 is all up in your rear view,

Of course you’re giggling,

Wonder what he’s overcompensating for.

Pure essential oils blended to help you relax and enjoy your journey

Of course you're smiling,

wonder how BIG his dog is 

art direction - (rotty in the back of his car only can slightly see it )

Of course you’re feeling sorry for him,

He’s got to be over compensating for something.

Of course your smiling,

His mother would be so proud

Of course your cool, calm and collected,

After all take away the muffler, the rims and that cracker of a hair do and he would shine up pretty nice.

Process of copy

All the rest of my copy will be printed into physical workbook

It’s a simple thing right? But lets face it some people are simple.

They push in, sit on your bumper and don’t indicate.

Time after time you battle them with your window muffled yell or lightening fast middle finger draw. But has it changed them before?

Instead you breathe in calmly and let your mood lift,

After all you’ll get there when you get there

Unaffected by their cheap tricks.

Sit back relax and enjoy the ride

Ambi Pur EFFECTS

The first mood enhancing air freshener.

When your running late and having a bad day,

traffic lights just know.

They are after you, and only you.

They send underground signals to fellow traffic lights to turn red,

just to mess with you.

Little do they know that this time you have formed your own alliance,

You breathe in calmly and let your mood lift,

After all your’ll get there when you get there

Unaffected by their cheap tricks.

Sit back relax and enjoy the ride

Ambi Pur EFFECTS

The first mood enhancing air freshener.

When your running late and having a bad day,

Its no consequence that little old lady in her fiat punto gets in your way.

Its like she sees you coming and slows down an extra 5km.

Leaving you fidgeting, glaring and tapping away

Little does she know you’ve grown immune to this stress,

And come prepared for her tedious turtle ways.

Your ready to breathe in calmly and let your mood lift,

After all your’ll get there when you get there

Unaffected by her cheap tricks.

Sit back relax and enjoy the ride

Ambi Pur EFFECTS

The first mood enhancing air freshener.

You’re cruising along, enjoying the day.

Embracing your inner Sunday driver on a Tuesday.

When you look in your rear view, things start to get dim.

Behind you is that guy you’ve encountered time and time again

He sits on your tail,

Hunching over his wheel,

his debilitating glare piercing your wing mirror.

Your posture becomes flexed as your feathers become ruffled.

Little does he know this time you won’t fall for his hassles.

Breathing in calmly you let your mood lift

After all its your journey to enjoy,

Unaffected by his cheap tricks.

Sit back. Relax and enjoy the ride

Ambi Pur EFFECTS

The first mood enhancing air freshener.

When your running late and having a bad day,

Theres a few little things bound to get in your way.

Every traffic light seems to be in on the game.

Sending underground signals they turn red, again and again and again,

Your calm the first time and even the second but when it happens the third time you well and truly fuming.

Little do they know that this time your going to beat their game,

Using tactics different to your usual reigme,

You breathe in calmly and let your mood lift,

After all your’ll get there when you get there

Unaffected by their cheap tricks.

Sit back relax and enjoy the ride

Ambi Pur EFFECTS

The first mood enhancing air freshener.

Looking at ways to crop for art direction

Inspirational little bits and pieces

Just a few little images to put me in a happy frame

BOX CAR I MADE

I kept flicking back to the box car Idea so I made one :)

Smiles

Different styles of smiles for different reactions and crops that could be usefull for my art direction of images

aromas

Aromas

Ambi Pur Breathe Happy

Campaign Brief

JayGrey launches 'Breathe Happy' campaign for P&G's Ambi Pur using scent experiments

Monday 19, September 2011 at 2:11 PM by CB

  Comments (39)

P&G's leading air-care brand, Ambi Pur, has launched its Breathe Happy campaign via agency JayGrey, Sydney, hoping to prove to real people in Australia that Ambi Pur freshness can transform the air.

The integrated campaign includes an above the line execution, a PR campaign, social media engagement and an experiential event which demonstrate Ambi Pur's odour elimination technology and freshness capabilities in extreme odour experiments.

VIEW THE SPOT

P&G has conducted extensive research showing that consumers are strongly influenced by smell. A recent nationwide Scentsus* commissioned by Ambi Pur found that scent is the first thing most Australians notice when they visit someone's home.  Ambi Pur's Breathe Happy campaign uncovers real people's reactions to extreme odour scenarios and aims to open consumers' eyes to the air transformation that Ambi Pur provides, even in the smelliest of places.

Says Alicia Gorken, P&G External Relations Manager: "At P&G, innovation is driven well beyond just our products; it's applied to all areas of the business from supply chain to people management to marketing. Our new Ambi Pur Breathe Happy campaign is just one example of leading innovation in the market from the company behind the unprecedented success of the Old Spice campaign."

Ambi Pur will begin a three day garbage truck experiential tour in Sydney starting this Wednesday 21 September, bringing to life the experiments represented in the TVC. Consumers will be blindfolded, sat in the front of a garbage truck (which has been sprayed with Ambi Pur Air Effects) and asked to describe what they can smell. Little do they know that they are surrounded by a 3-day old fish, smelly cheese or dirty laundry.

Consumers can go to facebook.com/ambipurANZ to watch the social experiments and will be invited to share their favourite scent memories to be in with a chance of winning a holiday to New Zealand.

http://www.impactpr.co.nz/News/ClientNews/tabid/99/articleType/ArticleView/articleId/341/Embrace-a-New-Scentsation-with-Ambi-Pur-Air-Effects.aspx

Breathe happy with ambi pur

 

http://www.facebook.com/AmbipurANZ?sk=app_157635510989698

Scents and Mood Go Hand in Hand According to Ambi Pur Scentsus

Mark posted on September 25, 2011

Press release by Auckland PR firm Impact PR: When it comes to feeling good, according to a new survey – nearly all Kiwis agree that scent affects their mood, which is why so many of us choose to fragrance our homes!
The Ambi Pur Scentsus investigated Kiwi attitudes towards smells with nine out of ten of all those surveyed saying that smells affect their mood, with females more likely to agree with this (94%) than males (87%).
The Scentsus is part of a nationwide initiative from Ambi Pur to help people Breathe Happy no matter what their surroundings. It coincided with the launch of a new television campaign which surprises the senses of real people in a series of extreme odour experiments and aims to prove to Kiwis that Ambi Pur really can transform the air!
Ambi Pur Air Effects boasts an innovative, Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in Kiwi households – something that almost all of the respondents (96%) say is important.
Only one per cent of females say a nice smelling home is not important, compared to six percent of Kiwi blokes. This would explain why more than three quarters (76%) of New Zealanders polled said they used air freshening products in their homes with more females doing so (80%) compared to males (72%).
But what do we actually like to smell? When it came to their favourite scent, more than a third of Kiwis (34%) preferred vanilla which was followed by spring flowers and lavender, both at a fifth of respondents, and citrus was preferred by 18%. Ambi Pur Air Effects celebrates what Kiwis love to smell, with fragrances such as Lavender Vanilla & Comfort, Spring & Renewal and Sweet Citrus & Zest – you’re spoilt for choice!
Psychologist Sara Chatwin says vanilla is a longstanding fragrance favourite which is popular with Kiwis due to its refreshing yet calming qualities.
“Research has often pointed out the linkages between the scent of vanilla and our early and positive memories of our mothers’ milk nurturing us,” Chatwin says.
“Scent can be a pick me up and can also be associated with things that were positives in our past. Sometimes people like a scent because it is associated with people, an event or an experience that brought us great joy.”
When it comes to New Zealanders enjoying a slower pace of life, most Kiwis aged 65 and over had a preference for lavender and spring flowers with 57% choosing those scents as their preferred fragrances.
Chatwin says the smell of flowers suggests a softness and wistfulness that might promote thoughtfulness and help to create a sense of tranquility that we all need in our busy lives.
“This fragrance is for those who just love to create a really chilled out environment,” she says.
Whether you want the sweet simplicity of Spring & Renewal, Linen & Sky or Meadows & Rain, or prefer to spice things up a bit with Sweet Citrus & Zest – with Air Effects there is a fragrance to suit you – and your home! Take comfort from Blossoms & Breeze or mix it up a little with Rocky Springs & Cool or the gentle, homely scent of Lavender Vanilla & Comfort.
Ambi-Pur Air Effects (RRP $6.99) is available from supermarkets and mass outlet stores in seven fragrances:

• Lavender Vanilla & Comfort
• Blossoms & Breeze
• Sweet Citrus & Zest
• Meadows & Rain
• Rocky Springs & Cool
• Spring & Renewal
• Linen & Sky

For more information on the Breathe Happy campaign go to www.facebook.com.au/ambipurANZ.

PR release

Settle Into Spring With Ambi Pur Air Effects

(PR.co.nz) Settle into spring with Ambi Pur Air Effects – the fragrant way to put a spring in your step this season!
New Ambi Pur Air Effects Blossom & Breeze and Spring Renewal utilise patented technology to deliver beautifully fresh, clean, scents in your home, eliminating odours and allowing you to settle into spring with ease.
Providing a delightful spray experience both in packaging and delivery, Ambi Pur Air Effects Blossom & Breeze combines the sweetness of blossom with the crispness of a fresh spring breeze, creating a refreshing environment for you and your home.
Ambi Pur Air Effects Spring Renewal delivers the freshness and inspiration that comes with the new season – guaranteed to put a fragrant spring in your step!
Scent Therapist and Perfumer, Yves Dombrowsky, says these scents offer sophistication and a touch of novelty to everyday life.
“These Ambi Pur fragrances evoke memories of spring and the outdoors – feelings of renewal, curiosity and new discoveries. They bring our senses to life along with thoughts of happiness and better things to come.”
Ambi Pur Air Effects also boast an innovative, natural Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in your home. This breakthrough formulation means Air Effects works better and lasts longer than typical aerosol sprays, so your home stays refreshed and beautifully scented for an extended length of time.
Junji Hamano, Creative Perfumer at Procter & Gamble, says there is a growing trend to extend the design of homes with scent, as well as refresh the air.
Different scents allow you to add a personal touch to the home space, and with Ambi-Pur Air Effects, we can eliminate unpleasant odours while at the same time refresh our living spaces with a light, gentle fragrance, he says.
Ambi Pur Air Effects Blossom & Breeze and Spring Renewal (RRP $6.99) is available from supermarkets and mass outlet stores nationwide.
For more information visit www.ambipur.com.
Media Release 22 September 2011.

JUST FOUND!!! released today!

Ambipur today has released a product today playing on the mood effects of smell!!!! This product is for the home however!

Sep

25

Scents and Mood Go Hand in Hand According to Ambi Pur Scentsus

Mark posted on September 25, 2011

Press release by Auckland PR firm Impact PR: When it comes to feeling good, according to a new survey – nearly all Kiwis agree that scent affects their mood, which is why so many of us choose to fragrance our homes!
The Ambi Pur Scentsus investigated Kiwi attitudes towards smells with nine out of ten of all those surveyed saying that smells affect their mood, with females more likely to agree with this (94%) than males (87%).
The Scentsus is part of a nationwide initiative from Ambi Pur to help people Breathe Happy no matter what their surroundings. It coincided with the launch of a new television campaign which surprises the senses of real people in a series of extreme odour experiments and aims to prove to Kiwis that Ambi Pur really can transform the air!
Ambi Pur Air Effects boasts an innovative, Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in Kiwi households – something that almost all of the respondents (96%) say is important.
Only one per cent of females say a nice smelling home is not important, compared to six percent of Kiwi blokes. This would explain why more than three quarters (76%) of New Zealanders polled said they used air freshening products in their homes with more females doing so (80%) compared to males (72%).
But what do we actually like to smell? When it came to their favourite scent, more than a third of Kiwis (34%) preferred vanilla which was followed by spring flowers and lavender, both at a fifth of respondents, and citrus was preferred by 18%. Ambi Pur Air Effects celebrates what Kiwis love to smell, with fragrances such as Lavender Vanilla & Comfort, Spring & Renewal and Sweet Citrus & Zest – you’re spoilt for choice!
Psychologist Sara Chatwin says vanilla is a longstanding fragrance favourite which is popular with Kiwis due to its refreshing yet calming qualities.
“Research has often pointed out the linkages between the scent of vanilla and our early and positive memories of our mothers’ milk nurturing us,” Chatwin says.
“Scent can be a pick me up and can also be associated with things that were positives in our past. Sometimes people like a scent because it is associated with people, an event or an experience that brought us great joy.”
When it comes to New Zealanders enjoying a slower pace of life, most Kiwis aged 65 and over had a preference for lavender and spring flowers with 57% choosing those scents as their preferred fragrances.
Chatwin says the smell of flowers suggests a softness and wistfulness that might promote thoughtfulness and help to create a sense of tranquility that we all need in our busy lives.
“This fragrance is for those who just love to create a really chilled out environment,” she says.
Whether you want the sweet simplicity of Spring & Renewal, Linen & Sky or Meadows & Rain, or prefer to spice things up a bit with Sweet Citrus & Zest – with Air Effects there is a fragrance to suit you – and your home! Take comfort from Blossoms & Breeze or mix it up a little with Rocky Springs & Cool or the gentle, homely scent of Lavender Vanilla & Comfort.
Ambi-Pur Air Effects (RRP $6.99) is available from supermarkets and mass outlet stores in seven fragrances:

• Lavender Vanilla & Comfort
• Blossoms & Breeze
• Sweet Citrus & Zest
• Meadows & Rain
• Rocky Springs & Cool
• Spring & Renewal
• Linen & Sky

For more information on the Breathe Happy campaign go to www.facebook.com.au/ambipurANZ.

AMBIPUR ADS

Found a website for pet peevs

It was interesting to see how many of the pet peevs were driving related!!!


People who drive using their cell phones and are oblivious to the traffic around them. If they are not wavering out of their lane, they are driving so slow compared to the traffic in front, that cars are forced to go around them in order to catch up.

Drivers who don't indicate properly. This really gets to me. Only last night I was going to pull out of a side road and there was a truck coming towards me but indicating that he was going to turn into my road. Good job I didn't pull out, because he just kept on driving straight and would have gone straight into me. Conversely I get mad at those drivers who feel it necessary to indicate when and only when they have already begun to turn. I'm sorry but what's the point of doing it then?


People Who Park Crooked. Oh yes - you know who you are... So you drive up to park, it's a busy day, few free spaces, and there is this car parked almost diagonally across 2 spaces. I feel like doing something nasty to his mirrors or putting nails under the tires... Gggrrrrhhh....

People Who Drive Without Their Lights On when it's raining heavily or foggy. Yes I know having your lights on doesn't help you see any better, but wouldn't you feel safer knowing that other drivers can at least see you? It's illegal in the UK to drive in bad weather without your lights on, but certainly many people in the USA, especially in South Florida don't seem to care. They must be some of the worst drivers I have seen anywhere.

People smoking when driving with kids in the car.

Really pisses me off!!!!!20 points

someone pulls out in front of me,then drives 30mph

Driving slow in rush hour traffic

Usually talking on the phone at the same time.

People who drive with their blinker on and no intention of changing lanes.

You know...they just forget to turn it off. I want to shout at them, "How do you NOT hear the blinker clicking?"

People who sit in their cars eating their lunch, then just fling all their trash out the window.

People who ride their bikes in the busy street when there is a sidewalk right there!

I just want to run them over!

 

People who think they own the road

 

People who leave shopping carts in parking spaces

Drivers who come to a full stop before a right-hand turn!

Seriously, unless it is a VERY narrow turn, is tha more...0 points

TV ad: Road Safety Trust: Distracted Brains

TV ad: Road Safety Trust: Distracted Brains


A campaign released by clemmenger BBDO against distracted driving.
Quite an interesting take, its really interesting to see a way less gory tactic being employed throughout road safety campaigns!! Its pretty exciting to see, after doing all my research on it all this year and hypothesizing that it would be beneficial to take a more positive approach to road safety I am excited that a lot of the new campaigns are beginning to look at a more positive angle.