Saturday, 22 October 2011

ALMOST FINAL COPY EXECUTIONS


When you’re stuck behind that old bat doing 30 in 50

Naturally you’re smiling,

Breathe Happy Thoughts
Mood enhancing air freshener




When Mr mid life crisis in the flashy car cuts you off like he’s king of the road,

Naturally you’re laughing.


Breathe Happy Thoughts
Mood enhancing air freshener



When you wake up at some stupid hour to crawl to work in gridlocked traffic

Naturally you’re feeling happy,


Breathe Happy Thoughts
Mood enhancing air freshener






When today’s not your day and every single traffic light is turning red on you,
 
Obvilously your stoaked


Breathe Happy Thoughts
Mood enhancing air freshener






When the kids are being a pack of little shits and you’ve got 101 things to do,
 
Naturally you’re smiling 
 
When you’ve got the brat pack in the back
 

Breathe Happy Thoughts
Mood enhancing air freshener




 


When that lazy twit can’t even lift his pinky to flick on his indicator
Naturally you’re…



Breathe Happy Thoughts
Mood enhancing air freshener






When that stain in the super charged V8 is all up in your rear view,
 
Naturally you’re smiling,
 
 

Breathe Happy Thoughts
Mood enhancing air freshener
 


Shorter versions

NANA
 
 
When you’re stuck behind that old bat doing 30 in 50

Naturally you’re smiling,
The old girl’s still got it, that’s blimming fast for her age.
 
Breathe happy thoughts,
 
 
New therapeutic air freshener
 
Helping to refresh and relax your drive.
 
The Mood enhancing air fresheners 
 
 
High roller
 
When that plonker in the flashy car cuts you off like he’s king of the road,
Naturally your laughing,
Gotta love a mid life crisis

Breathe happy thoughts.

When Mr life crisis in the flashy car cuts you off like he’s king of the road,
Naturally you’re laughing.





When Mr Important in the flashy car acts like king of the road,
Naturally your laughing,
He’s got to be wasting a bit on that mind life crisis
 
 
When that plonker in the shiny car acts like king of the road,
Pushes in front of you without even the courtesy of a wave.

When that plonker in the flashy car thinks hes king of the road,
not even having the courtesy to give you a wave.

Naturally your laughing,
He’s got to be wasting a bit of money on that mid life crisis.
 
 
Obviously your laughing,
Got to love a  mid life crisis
 
Traffic
 
When you wake up at some stupid hour to crawl to work in gridlocked traffic

Naturally you’re feeling happy,
Can’t wait to see my bosses face when he hears today’s inventive late story.

Breathe Happy thoughts
New mood enhancing air freshener
When you wake up at some stupid hour to crawl to work in gridlocked traffic
Naturally you’re feeling happy.
 
 
 
Lights
 
When today’s not your day and every single traffic light is turning red on you,
 
Obvilously your stoaked
What shenanigans are people up to at this light?
 
Breathe Happy thoughts
New mood enhancing air freshener

When today’s not your day and every single traffic light is turning red on you,

Naturally you cheer up,
 
What shenanigans are people up to at this light.
Its amazing what you see when you take the time to look

Naturally you’re stoaked,
What shenanigans are people up to at this light.
Its amazing what you see when you take the time to look

 
 
(Art direction – low angle – person grinning eyes looking to the side – and lightly see in the background someone sneakily picking their nose)
 
 
Obviously your stoaked,
What shenanigans are you going to see at this light,
a private performer? Nose picker? Or if your really lucky a really snazzy personalized number plate
 
 
Obvilously your stoaked
What shenanigans are people up to at this light?
 
Naturally you cheer up,
After all there are some classic private performers at this light
 
Naturally you cheer up,
What shenanigans are people up to at this light.
Its amazing what you see when you take the time to look
 
 
 
 
 
When today’s not your day and every single traffic light is turning red on you,
 
Obvilously your stoaked.
 
 
 
 
Mum
 
When the kids are being a pack of little shits and you’ve still got 101 things to do,
 
Naturally you’re smiling 
 
 
 
They will only be little for so long
 
 
 
When the kids are being a bunch of rat bags in the back and you’ve still got 101 things to do,
Of course you’re smiling
 
They will only be little for so long.
 
 
 
 
 
When the kids are being a pack of little shits in the back and you’ve still got 101 things to do
 
Naturally your grinning,
They will only be little for so long
 
 
 
 
When the kids are being a pack of little ‘ish’tigs in the back and you’ve still got 101 errands to run
 
Naturally you’re grinning,
They will only be little for so long.
 
Breathe Happy thoughts
New mood enhancing air freshener
 
 
Art direction -  mum looking in rear view sneakily grinning to the back – smiling peacefully but thankfully 
 
 
Non-indicator
 
When that lazy twit can’t even lift his pinky to flick on his indicator
Naturally you’re…
….
 
Relieved 
 
 
When that tosser wastes your time without bothering to complete the simplest of courtesy of flicking on his indicator
 
Unsurprisingly you have a wee chuckle,
 
 
When that lazy wanker thinks its to much effort to lift his pinky to flick on his indicator
 
 
 
When that tosser is so simple he can even flick a lever to indicate where he’s going
 
Unsurprisingly you have a wee chuckle,
 
When that tosser's to self absorbed he can't even flick his indicator.
( need to find a positive way to look at this )
 
 
 
Tailgater
 
When that stain in the super charged V8 is all up in your rear view,
 
Naturally you’re giggling,
 
 
Wonder what he’s overcompensating for.
 
When that ‘cool guy’ in the super charged V8 is all up in your rear view,
 
Of course you’re giggling,
Wonder what he’s overcompensating for.
 
 
Pure essential oils blended to help you relax and enjoy your journey
 
 
Of course you're smiling,
wonder how BIG his dog is 
 
art direction - (rotty in the back of his car only can slightly see it )
 
 
Of course you’re feeling sorry for him,
He’s got to be over compensating for something.
 
Of course your smiling,
His mother would be so proud
 
 
Of course your cool, calm and collected,
After all take away the muffler, the rims and that cracker of a hair do and he would shine up pretty nice.
 

Process of copy



All the rest of my copy will be printed into physical workbook


It’s a simple thing right? But lets face it some people are simple.
They push in, sit on your bumper and don’t indicate.
Time after time you battle them with your window muffled yell or lightening fast middle finger draw. But has it changed them before?
Instead you breathe in calmly and let your mood lift,
After all you’ll get there when you get there
Unaffected by their cheap tricks.

Sit back relax and enjoy the ride

Ambi Pur EFFECTS
The first mood enhancing air freshener.




When your running late and having a bad day,
traffic lights just know.
They are after you, and only you.
They send underground signals to fellow traffic lights to turn red,
just to mess with you.

Little do they know that this time you have formed your own alliance,
You breathe in calmly and let your mood lift,
After all your’ll get there when you get there
Unaffected by their cheap tricks.

Sit back relax and enjoy the ride

Ambi Pur EFFECTS
The first mood enhancing air freshener.




















When your running late and having a bad day,
Its no consequence that little old lady in her fiat punto gets in your way.
Its like she sees you coming and slows down an extra 5km.
Leaving you fidgeting, glaring and tapping away

Little does she know you’ve grown immune to this stress,
And come prepared for her tedious turtle ways.

Your ready to breathe in calmly and let your mood lift,
After all your’ll get there when you get there
Unaffected by her cheap tricks.


Sit back relax and enjoy the ride

Ambi Pur EFFECTS
The first mood enhancing air freshener.




You’re cruising along, enjoying the day.
Embracing your inner Sunday driver on a Tuesday.

When you look in your rear view, things start to get dim.
Behind you is that guy you’ve encountered time and time again
He sits on your tail,
Hunching over his wheel,
his debilitating glare piercing your wing mirror.

Your posture becomes flexed as your feathers become ruffled.

Little does he know this time you won’t fall for his hassles.
Breathing in calmly you let your mood lift
After all its your journey to enjoy,
Unaffected by his cheap tricks.

Sit back. Relax and enjoy the ride

Ambi Pur EFFECTS
The first mood enhancing air freshener.












When your running late and having a bad day,
Theres a few little things bound to get in your way.
Every traffic light seems to be in on the game.
Sending underground signals they turn red, again and again and again,
Your calm the first time and even the second but when it happens the third time you well and truly fuming.

Little do they know that this time your going to beat their game,
Using tactics different to your usual reigme,
You breathe in calmly and let your mood lift,
After all your’ll get there when you get there
Unaffected by their cheap tricks.

Sit back relax and enjoy the ride

Ambi Pur EFFECTS
The first mood enhancing air freshener.

Looking at ways to crop for art direction







Inspirational little bits and pieces












Just a few little images to put me in a happy frame

BOX CAR I MADE



I kept flicking back to the box car Idea so I made one :)

Smiles













Different styles of smiles for different reactions and crops that could be usefull for my art direction of images