Surprising Facts about Our Sense of Smel

 An estimated 1 in 20 Americans have a compromised sense of smell. Yet unlike loss of hearing or sight, loss of smell has been very under-reported and under-researched.

· All flavors come from smell.  Without a sense of smell you can’t taste the difference between an apple and a potato or a glass of red wine and a cup of cold coffee.

· A woman’s attraction to a man depends more on how he smells to her than on any other particular physical characteristic.

· Smells can alter and influence our moods and our behaviors.

· You can not smell while you are asleep. You don’t smell the coffee and wake up; rather you wake up and then smell the coffee.

· Smell cells are renewed every 28 days, so every month you ostensibly get a new nose.

· Nearly all smells have a feel to them, such as a cooling feel with menthol or a burning feel with ammonia.

· Our sense of smell is very suggestible. If told there is an odor in the room, you will likely then smell something that actually isn’t there at all. This is not true with any of the other senses. If someone said “Do you see the cat in the chair?” and there wasn’t really a cat…forget it!

· Our sense of smell is more connected to emotion than any other sense.

· Our sense of smell is the first to develop of all our senses. Even before we are born, our sense of smell is fully developed and functioning.

· You can create smell illusions with words.  By calling a scent a certain name it will be perceived to be that name. Yet apply a different name to the same scent and the scent will almost magically turn into a new smell.

· Certain drugs, like amphetamines, can give you smell superpowers.

· Our sense of smell gets bored easily. When entering a bakery or florist you are very aware of the aroma but chances are that before you’ve reached the counter with your purchase you will no longer be able to smell the wonderful aromas around you.

· Cigarette smoking impairs a person’s sense of smell.

· Women have a keener nose than men on average.

· Everyone can improve their sense of smell with a little practice and attention.

Whiffing lavender oil during your next dental visit may blur the memory of your pain. Researchers at the University of Florida College of Dentistry exposed 13 men and 13 women to uncomfortable heat and pressure on muscles in the jaw and back and then had them inhale lavender or an odorless control for 10 minutes during different sessions. The lavender oil significantly reduced the memory of pain's intensity and unpleasantness. How to use it: Shake 5 to 10 drops of lavender essential oil onto a tissue; inhale freely during dental work. - Prevention (January 2005)

Kind of photography style for agressive gestures campaign

This is kind of how i would invision the 'agressive gestures' campaign. The focus on the agressive gesture in the forground with a hint in the back ground of why ? perhaps.

some images ( quick and not final at all) of a few gestures

Comfort boxes

Potential way to do a D.M Piece? Include smells into the box? could put into car?

Nice little way to make people feel a bit better when there having a bad one?

Could be a potential nice and different way to do a d.m peice.

Past campaigns

Making time - hobbies

 

D . M piece?

Could I do a D.m piece that prompts the user to take a little bit of time to make a model car, submit and win? 

Overall ambition would be to take a little time out of your day? to enjoy.

Enjoy driving again, enjoy your own car.

Aggressive Driving

Every year, the California Highway Patrol (CHP) reports approximately 500,000 collisions with 200,000 injuries and 4,000 fatalities as a result. Unsafe speed, improper turning, failure to yield the right of way, and obey traffic signals were the most frequent causes, which led the Department of Transportation (DOT) to estimate that two-thirds of traffic fatalities may be caused by aggressive driving.
Aggressive driving can be caused by longer commutes, traffic congestion, and other drivers’ behaviors. It can also be caused by your own mood, reactions, and ability to deal with stress on and off the road. Aggressive driving is triggered by anger – yours or another driver’s. Aggressive drivers are more likely to speed, make unsafe lane changes, ignore the right of way, and violate traffic signals. Aggressive driving behavior includes tailgating, unsafe passing, honking your horn, making rude gestures, or swearing at other drivers.
Don’t confuse aggressive driving with road rage. Blaring your horn in traffic or making rude gestures are not illegal, but they can escalate and lead to road rage. Road rage is a criminal act where a driver tries to intentionally injure or kill another driver, passenger, or pedestrian.
Help prevent aggressive driving (and road rage) by first adjusting your attitude. Forget the idea of “winning” on the road.  Driving is not a race; it should not be a contest to see who finishes first. Leave plenty of time for a trip so that if traffic or another delay occurs, you can keep your cool. Think of the highway as a conveyor belt – everyone will get to their destination eventually, so there is no need to speed or act impolite to save a few minutes.
Put yourself in the other driver’s shoes. Have you ever made a mistake on the road, been lost, or unsure of your turn-off point? Instead of being angry at another driver making the same mistakes, give them the benefit of the doubt. When you make mistakes, acknowledge them and give the drivers around you a friendly nod or wave. Polite behavior makes driving safer.
Whether on Wall Street, in a casino, or on the highway, there will always be bad actors that want to break the rules. Ignore rude and bad drivers on the road. Unless you are a traffic safety officer, it is not your job to enforce the rules of the road or punish the bad behavior of others behind the wheel. Do not try to teach other drivers “a lesson.”
If you encounter an angry or aggressive driver on the road, don’t engage them. Avoid eye contact and do not make (or return) rude gestures or comments. Give an angry driver a lot of room by putting distance between you. Slow down or exit the roadway if necessary, but do not pull off to the side of the road or try to “reason” with an angry driver. Get help by using your cell phone or driving to a public area such as a police station or shopping center.
If you think you have a problem with anger on the road or aggressive driving, get help. Anger management classes or counseling can help you deal with the stress in your life and in your car that may be contributing to your behavior.
Keep your cool on the road and live to work and play another day.

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The above evaluations and/or recommendations are for general guidance only and should not be relied upon for legal compliance purposes. They are based solely on the information provided to us and relate only to those conditions specifically discussed. We do not make any warranty, expressed or implied, that your workplace is safe or healthful or that it complies with all laws, regulations or standards.


referenced from
http://www.statefundca.com/safety/safetymeeting/SafetyMeetingArticle.aspx?ArticleID=448