Sunday, 29 May 2011

BP 'Road Happy' by Ogilvy NZ and Curious via StopPress



A new ad that looks at new Zealand drivers and road happiness, looking at positive aspects of driving.
Explores new Zealand stereotypes and look/feel. symbolises situations of driving round nz
I like the style in which it is made and the message it carries about road happiness. Hold similarities in style to the 'interIslander' adverts. with the messages of togetherness you take away from adverts like these

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