Friday, 6 May 2011

Outdoor ad: Fanta: Lift & Laugh

Outdoor ad: Fanta: Lift & Laugh

Have seen elevator installation so many times and it seemed to have lost its impact on me as they usually play with
the doors opening and closing to incase the ad, this is a new way to see it done. All the reactions looked great, desired
affect. Good way to get their name back out there. Limited audience as online in one building but then again word of mouth
travels fast. Looks like a student building , great location for target audience. Audience would have been stoaked to get free
fanta. Limited life tho? perhaps ? As by the end of the clip just looked like testing out for free stuff, but i suppose that is part of the
desired affect.

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